eTail Connect Autumn 2020

09 - 10 September, 2020

Sopwell House Hotel & Spa, St Albans, UK

Thomas Tregelles, Head of eCommerce at Sports Direct Group
Sports Direct Group Logo

Thomas Tregelles


Head of eCommerce
Sports Direct Group

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Agenda Day 1 - 9th September 2020

Wednesday, September 9th, 2020


9:20 AM Panel Discussion & Polling: What Are the Best Ways to Use Personalisation to Better Understand Your Customer So They Shop More With You?

  • What are the best ways to use personalisation to retarget customers based on their propensity to buy?
  • How can you use AI and machine learning to better understand your customer and personalise offerings?
  • How to develop capability that allows for mass personalisation at scale?
  • How can you automate personalisation to let you genuinely scale up?
  • What teams do you need to develop internally to create personalised content and value for each customer?
  • How to think about the customer across the whole business, not just one brand, to drive more sales and enhance customer experience