Melissa is Head of Digital Product Development for the omni-channel digital customer experiences for Sainsbury’s Argos. Previously, Melissa has been VP of engineering for product management and search for Sears Online and a Technical Product Architect for Microsoft. Melissa sits on the Sainsbury’s Argos Women in Technology panel and was a finalist for Woman of the Year at the Women in IT awards.

Customer focused hands-on leader with excellent background in purchase & post-purchase digital customer experience, omnichannel offering & online marketing. Experienced in agile product management, cross-functional team leadership & people management.

As Head of Delivery at AO, Graham is responsible for the delivery of IT change across UK, Germany and Netherlands. In 6 ½ years at AO the business he has seen it grow from being a single territory, single category online retailer to a multi-category, multi-territory organisation that now operates across several locations throughout the UK and Europe. Graham has a passion for building autonomous teams aligned to key business outcomes and leads a team of 35 PM’s and BA’s spread across AO’s key sites.

Business Owner for O2 UK’s Consumer E-Commerce Shops with extensive experience delivering large-scale project and proposition launches across digital and voice platforms using both Agile and Kanban methodologies.

Andrea Picchi is a designer with a background in cognitive psychology and computer science that continued his education in human-computer interaction at Stanford and design thinking and business at MIT.

With 20+ years of experience in UX-UI, product and service design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of products and services used by millions of users.

He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair, British Airways, and currently River Island.

An entrepreneurial, multi-channel consumer marketer with over 15 years experience within retail and leisure. Extensive experience leading multi-disciplined, consumer focused teams with a particular focus on CRM, customer experience and online customer acquisition (UK & international). Worked for both privately owed and VC backed organisations. 

Core Competencies

• Digital sales & marketing strategy (SEO, PPC, affiliate, display, social) including international

• Customer retention & loyalty programmes including e-mail and direct mail/catalogue

• Website optimisation (Multi-variant testing)

• Building & leading engaged, driven marketing teams

• Brand development &/or revitalisation (Consumer insight, online & offline comms)

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Carolina is a specialist in Digital Marketing and Ecommerce with more than 15 years of experience. She´s worked in international companies implementing local and global strategies in different sectors such as Electronics in Canon Spain and Canon Europe, Beauty in Avon Europe, Retail in Carrefour Spain and Fashion in Havaianas. Her different positions have taken her from Madrid to The Netherlands and London. She helps companies in their digital transformation and grows sales using the different online channels and the latest digital marketing trends.

Darren is a Lead Business Analyst working and supporting a team of business analysts focusing on group projects and initiatives for AO.  Darren has a passion for bringing people together and creating an environment for collaboration. A key part in achieving this is building effective communities of practise. Over the past 5 years he has been involved in a range of projects with varying complexity which has seen AO grow from a single category retailer to a multi-category, multi-site business.   

Emma’s role has overall responsibility for the development, implementation and management of the Customer Experience strategy for global beauty e-tailer and largest in Europe, Feelunique.

As part of this strategy, she’s implemented a successful customer insights program enabling customer-centric solutions and consistency to be driven throughout the business.

In addition, Emma implemented and developed an award winning Customer Service Team alongside the channels/platforms to ensure a best in class customer experience. For this, she was personally awarded at the UK National Call Centre Awards in 2016.

Alongside her passion for ‘all things customer’ Emma is an Achology certified Life Coaching Practitioner.

Gail has 20 years of Marketing experience both in Ireland and abroad. With a background in design, digital marketing and user experience she brings strong, customer centric, creative thinking to the senior management table. 

Gail is the Ecommerce and Marketing Director for Fraser Hart and Fields Jewellers, responsible for all digital marketing, SEO, PPC, social, CRM and customer care in addition to ATL marketing, POS, merchandising, packaging, PR, events and partnerships. 

Before this she spent 2 years in Staycity, the world’s largest pan European aparthotel chain as their Digital Marketing Manager leading all aspects of international digital marketing with a focus on PPC, SEO, social and CRM. 

Previously Gail was the Head of Marketing for RaboDirect leading on all aspects of ATL and BTL marketing focussed primarily at building the brand and driving conversions in Ireland. 

Patrick Osborne has worked with customer data analytics for 25 years in a variety of industries and sectors, beginning in direct mail fulfilment and events organisation.  He worked on the implementation of Nectar, the first multi-retailer loyalty programme in the UK, and has also spent time in the university sector, financial services and as a management consultant advising firms on the expert use of their customer data. He now works for QVC, one of the world’s largest direct selling retailers as the Head of Customer Insights & Analysis.

Visionary digital leader with extensive global product experience creating products and services for market-leading organisations. Results driven and strategically focused, James leads globally distributed, multi-talented teams to deliver innovative world-class experiences, propositions and eco-systems.

A citizen of the world by heart, Sandra is an experienced executive with more than 20 years of experience in building and growing businesses internationally. She has successfully driven business development for both large and early stage organizations – mostly ecommerce - as well as building and managing local operations.

Now based in Berlin, she has lived in Singapore and Paris and worked as marketing and business leader across various industries including publishing, dating, fashion, home decor and online marketplace for companies such as Vivendi Universal, Match.com or Art.com. She has an in-depth knowledge of the Internet and e-commerce and has gained a strong experience in intercultural communication and management in rapidly changing environments.

Sandra currently serves as Senior Vice President Europe, New Markets and Artists Community at Redbubble, an online marketplace for independent artists, where she is leading the International business and the Global Sellers community.

Since joining in May 2012, Jon has been instrumental in driving the business's fastest growing sales channels, Group Sales and Online. His customer focused approach has ensured profitable growth which has also driven store sales through online. Jon joined from Halfords, where he was the Head of Digital, led the design and development of Halfords.com and the multichannel proposition, including launching one of the first fully transactional mobile sites amongst UK retailers.

• Global digital retail executive, customer focused, data driven, flexible and decisive with a proven track record of successfully leading, facilitating and improving performance by harnessing the power of the team. 

• Digital ecommerce expertise, built on a solid foundation of bricks and mortar buying and merchandising experience. 

• Pioneer in the digital arena having unique experience from the initial launch of Tesco Direct, riding the start up wave during the dot com boom, launching new initiatives for blue chips, to winning the bid for and operating the London 2012 online store. 

• Consulted with multiple global retailers, in the UK and USA working at C level on a daily basis, such as Asda, Harvey Nichols, TM Lewin, Victoria Secrets, Neiman Marcus, Brooks Brothers, Men’s Wearhouse, Sur La Table, to name but a few. 

• Moved to Silicon Valley as the ‘cultural bridge’ supporting international expansion for data insight software solution, Dynamic Action and developed and executed a Customer Success program supporting multiple global retailers.

Rob is a passionate Ecommerce and Digital Marketing campaigner for an simpler, easier and better future.  He has been involved in Ecommerce since “the start” , has a career including launching The Fragrance Shop online and is now responsible for Ecommerce at Hotter shoes.  Brings together technology as solutions to customer experience and human endeavour to build experiences that help users to be great customers. 

Lucy is Head of Ecommerce for luxury silk brand Olivia von Halle, one of the UKs fastest growing luxury brands. Having previously worked within the Harrods online trading team, Lucy brought a wealth of luxury e-commerce and digital marketing expertise to OvH when she joined in 2016, where she is now responsible for driving traffic and conversion, managing integrations and development and optimizing the brands digital strategy for growth in challenging and ever-changing markets.