Duncan Rutherford

Having joined dabs.com in 2007, Duncan has worked across roles in Commercial, Product, Marketing, Digital and eCommerce. Since 2017 he has led BT’s online technology retail team (BT Shop), revitalising, and relaunching the E2E experience – as well re-shaping the Go-To-Market approach. The unit has delivered significant revenue and profitability growth, as well as integrating capability across Broadband, TV, Sport and Mobile. In December 2021, he was elected as a Non-Executive Director to the RYA.