With AI agents increasingly shaping discovery and purchase paths - transforming search into proactive recommendation engines - brands that optimise content for agentic commerce now will be best positioned to influence buyer decisions this peak trading period.   

• How can you adapt your content strategy to ensure your products are visible to AI agents as trusted answers not just indexed results?
• How can adopting AEO principles now help safeguard organic traffic and reduce overreliance on paid channels in the age of agentic commerce?
• How can teams prepare for conversational commerce as the new entry point? And what does that mean for brand tone, context and UX?
• How will agentic AI transform your digital shelf strategy with a need to now optimise for AEO?