Laura Ross | eTail Autumn Interactive

Laura Ross

Laura Ross

Head of VDO Freeman Grattan Holdings

Main Day 1 | 29th September

2:55 PM OXFORD STYLE DEBATE – Agentic AI will continue to transform retail, creating a new potential ‘metaverse’ for customers.

As agentic AI evolves from assisting customers to acting on their behalf, retailers face a fundamental question: are we entering a new era where AI agents become the primary interface between brands and consumers? This Oxford-style debate challenges two opposing views on whether agentic AI will fundamentally reshape the retail experience or whether its impact is being overstated. 

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda