Mediacenter

Survival of the Quickest

In the fast moving world of website optimisation every second counts – the faster you can respond to the data you have available the more you’ll be able to sell online. In Summer 2015 Frosmo and WBR Digital surveyed 100 leading retail eCommerce executives in Europe to find out how they are responding to the explosion of opportunity created by the boom in online sales.

From Online to In Store

In a time of unprecedented growth in eCommerce, companies are increasingly competing over new opportunities in international markets. Establishing a new eCommerce presence, or expanding an existing one, is a considerable challenge. Successful implementation requires a large amount of technical skill, market knowledge, analytics as well as supply chain expertise. Where do the opportunities lie for retailers looking to expand? And to what extent do companies expect to seek external assistance for international expansion? In December and January of 2014/15 Worldwide Business Research and arvato surveyed industry executives in the Beauty, Luxury, Fashion and FMCG industries, focussing on international expansion trends in omni-channel eCommerce. The survey was completed by 93 industry executives with job titles including Head of eCommerce, Director eCommerce, Managing Director and Vice President of Digital Commerce – this report presents the survey’s findings.

Delivery Benchmarking Report

2015 was another year of major mobile disruption, as smartphones and tablets further entrenched themselves as key components of the modern multichannel shopping paradigm. Mobile is an increasingly important revenue channel for retailers, as evidenced by research from Forrester Research that indicates mobile commerce is expected to nearly double by 2018, surpassing $130 billion. According to Forrester, mobile would then represent 54% of all e-commerce revenue (US eCommerce Forecast: 2013 to 2018, Forrester Research). But the power of mobile to influence the shopping experience extends far beyond the ability for consumers to make purchases on smartphones and tablets.

International Ecommerce

So what’s keeping marketers up at night? ROI. It keeps me up at night, too. However, marketers find it difficult to communicate the effectiveness of their campaigns to the C-suite. One of the factors that impacts ROI, perhaps more than others is cart abandonment, and the success we’re having with cart-abandonment emails shows the value of time and effort spent by us on deep in the funnel activity. We’re getting better at it.

eTail Connect Autumn - Key Information Pack