Upp.ai provides the independent operating model for paid media teams. We help advertisers effectively deploy, measure, and plan their multi-million-pound media budget safely and predictably.

Our AI model, Rubin, reads multiple inputs — including live market demand, stock levels, and margin data — translating them into continuous, controlled campaign adjustments. With Upp.ai, advertisers seamlessly align media investment to live commercial requirements. Retailers maintain control by managing system guardrails and through detailed, independent reporting. Strategists step away from manual day-trading and gain the ability to steer strategy without forcing platform algorithms into costly learning resets. Meanwhile, finance leaders gain predictable financial outcomes that provide the confidence to scale investment.

To date, Rubin has managed over £333m in ad spend, created over £4.25bn in in-platform conversions, and delivered an average ROAS improvement of 188%.