Upp.ai - The unfair advantage for paid media teams

We help advertisers effectively deploy, measure, and plan their multi-million-pound paid media spend safely and predictably. Our system monitors multiple inputs, including live market demand, stock levels, and margin data, translating them into continuous, controlled campaign adjustments.

With Upp.ai, advertisers can seamlessly align media investment to commercial requirements. Retailers maintain control by managing system parameters and through detailed feedback and reporting.

Practitioners step away from manual day-trading and gain the ability to steer strategy without forcing platform algorithms into costly learning resets. Meanwhile, finance leaders gain predictable financial outcomes that provide the confidence to keep investing.

To date, we have deployed £330m in media capital, created over £4.25bn in in-platform conversions, and delivered an average ROAS improvement of 188%.