• How can you leverage modern day solutions to revolutionise legacy platforms, modernise your ecommerce structure, improve user interfaces and the customer experience?
• Explore how you can shift mindsets and processes within your team to implement a company culture that embraces the ever-growing need for agility
• How can you make best use of data partnered with technology such as AI solutions to cater to changing consumer behaviours?

Agree or disagree?

Agree: Meriel Neighbour, Director of Technology Delivery and Transformation, River Island

Disagree: Ben Penrose, Founder, Striqe

Moderator: Trish Lynch, UN Moderator, MC, News Anchor, Independent

• How can you transform your loyalty programme from what might be perceived as a stale points driven system to reigniting customer interest?
• What methods and incentives can help you collect zero- and first-party data to improve personalisation?
• How can you incentivise customers to take advantage of your loyalty programme?
• How could a subscription model create a sense of exclusivity which attracts more membership to your loyalty programme? 

• How can technical SEO audits be used to resolve hidden performance blockers affecting rankings?
• How can a smarter content strategy be used to balance evergreen SEO value with campaign needs? 
• How can competitor and SERP analysis be used to identify and reclaim lost ground?
• Can AI be used to support with this?
• How can SEO be repositioned internally as a business-critical performance lever, not just a content task?

At eTail Connect, take on the popular gameshow Who Wants to be a Millionaire. We will test industry experts’ knowledge with a series of questions based around key industry topics.

Do you have what it takes to beat the experts and be an eTail Millionaire?

Speakers from the eTail Connect Advisory Board