AI campaigns are no longer experiments, they now dominate retail paid media budgets. Our new research with WBR, launching at the end of September shows that adoption of AI driven paid media campaigns isn’t the same as readiness.

Two-thirds of retailers are fueling AI with only partial data, while over half still can’t scale across their full product range, and most remain hesitant to fully hand over budgets to automation without proof of profitability.

In this session, we go beyond the stats to explore what this really means for retail. We’ll discuss why execution has already moved to machines, how teams need to evolve from campaign managers to orchestrators, and what it will take for leaders to bridge the Trust Gap and unlock profitable growth in the AI era.