Stephen Dewar | eTail Autumn Interactive

Main Day 2 | 30th September

9:50 AM Keynote Panel – Future-proofing search and content strategy to win during peak season and beyond by capitalising on agentic commerce & LLM-driven demand

With AI agents increasingly shaping discovery and purchase paths - transforming search into proactive recommendation engines - brands that optimise content for agentic commerce now will be best positioned to influence buyer decisions this peak trading period.

How can you adapt your content strategy to ensure your products are visible to AI agents as trusted answers not just indexed results?
How can adopting AEO principles now help safeguard organic traffic and reduce overreliance on paid channels in the age of agentic commerce?
How can teams prepare for conversational commerce as the new entry point? And what does that mean for brand tone, context and UX?
How will agentic AI transform your digital shelf strategy with a need to now optimise for AEO?

12:45 PM CRYSTALL BALL OUTLOOK PANEL – What are the top trends to watch out for in the next 2 years

What's next for retail — and are you ready for it? As the industry moves beyond peak and into a new era of AI, shifting demand and rising expectations, the winners will be those who act early. This panel cuts through the hype to identify the three trends that will matter most over the next two years — and what they mean for your strategy.