Michelle Hurney | eTail Connect Autumn

Michelle Hurney

Head of CRM Wonderskin

Day 2 | 1st October

9:00 AM PANEL DISCUSSION: How can you create a value driven loyalty programme to incentivise data sharing, track behaviour and personalise interactions?

  • How can you transform your loyalty programme from what might be perceived as a stale points driven system to reigniting customer interest?
  • What methods and incentives can help you collect zero- and first-party data to improve personalisation?
  • How can you incentivise customers to take advantage of your loyalty programme?
  • How could a subscription model create a sense of exclusivity which attracts more membership to your loyalty programme? 

Check out the incredible speaker line-up to see who will be joining Michelle.

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