Meriel Neigbour
Former Global Transformation Director BootsDay 1 | 30th September
3:20 PM OXFORD STYLE DEBATE: Personalisation has gone too far - We are now personalising to such a granular detail that we are missing revenue opportunities
Agree or disagree?
Agree: Meriel Neighbour, Former Global Transformation Director, Boots
Disagree: Ben Penrose, Founder, Striqe
Moderator: Trish Lynch
Day 2 | 1st October
9:00 AM PANEL DISCUSSION: How can you create a value driven loyalty programme to incentivise data sharing, track behaviour and personalise interactions?
- How can you transform your loyalty programme from what might be perceived as a stale points driven system to reigniting customer interest?
- What methods and incentives can help you collect zero- and first-party data to improve personalisation?
- How can you incentivise customers to take advantage of your loyalty programme?
- How could a subscription model create a sense of exclusivity which attracts more membership to your loyalty programme?
Check out the incredible speaker line-up to see who will be joining Meriel.
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