Meriel Neigbour | eTail Connect Autumn

Meriel Neigbour

Global Transformation Director Boots

Day 1 | 30th September

3:20 PM OXFORD STYLE DEBATE: Personalisation has gone too far - We are now personalising to such a granular detail that we are missing revenue opportunities

Agree or disagree?

Agree: Meriel Neighbour, Global Transformation Director, Boots 

Disagree: TBC

Moderator: TBC

Day 2 | 1st October

9:20 AM PANEL INTERACTIVE: How can you create a value driven loyalty programme to incentivise data sharing, track behaviour and personalise interactions?

  • How can you transform your loyalty programme from what might be perceived as a stale points driven system to reigniting customer interest? 
  • What methods and incentives can help you collect zero and first party data to improve personalisation? 
  • How can you incentivise customers to take advantage of your loyalty programme?  
  • How could a subscription model create a sense of exclusivity which attracts more membership to your loyalty programme? 

Following the panel discussion, you can join a small group of your peers to address a loyalty question put to you by the panellists. A great opportunity to collaborate and share ideas.

Check out the incredible speaker line-up to see who will be joining Meriel.

Download The Latest Agenda