eTail Connect Autumn 2020

09 - 10 September, 2020

Sopwell House Hotel & Spa, St Albans, UK

Melissa Dunn, Former Head of Digital Product at Argos
Argos Logo

Melissa Dunn


Former Head of Digital Product
Argos

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda

Agenda Day 2 - 10th September 2020

Thursday, September 10th, 2020


11:25 AM Oxford Style Debate: Retailers Who Don’t Embrace Marketplaces Will Fail To Grow in the Coming Years

For:

  • With more than 60% of online searches starting on Amazon, this is the future of retail: no-one can afford to avoid marketplaces
  • Marketplaces like Amazon help sellers to stay on top of the game by monitoring competitors and giving them access tools to manage inventory
  • The negative impact to your brand awareness of not selling on the leading marketplaces makes it essential to sell via them


Against:

  • Marketplaces offer a quick return but are not suitable for long term growth – traffic needs to be pushed to your own platforms
  • Marketplaces such as Amazon are becoming increasingly difficult to work with as they don’t know whether to treat retailers and brands as customers
  • So many big brands are stepping away from Amazon, this proves it hasn’t worked for them
  • If your brand is a critical part of your equity, by handing over responsibility to a marketplace you are losing control of your brand