Jordan Major | eTail Connect Autumn

Jordan Major

Director of E-Ccommerce Au Vodka

Day 2 | 1st October

1:20 PM CASE STUDY: How to leverage influencers and authentic video content to turn social commerce into a Gen Z demand generation tool

  • How can you utilise social commerce as a tool for demand generation particularly with Gen Z customers?
  • How can you leverage influencers, and high-quality video content to increase social commerce performance?
  • How can selling on a marketplace supplement the success of your D2C strategies?
  • How can social commerce create a more seamless purchase experience for your customers?

Check out the incredible speaker line-up to see who will be joining Jordan.

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