• How can integrating marketing, service and trading data be used to improve experience orchestration across channels?
• How can customer insights be used to align eCommerce and CX teams around shared KPIs?
• How can breaking silos between online and offline data be used to create a single view of the customer?
• How can cross-functional collaboration be used to activate data that already exists but goes unused? 

Following the two case studies, you can join a small group of your peers to address a data question put to you by the speakers. A great opportunity to collaborate and share ideas.