Hollie is the Director of Customer Marketing at Boots. In her role she leads the Advantage Card Programme, Customer Engagement, Customer Data and Marketing Technology. Prior to Boots, Hollie was a member of the Management team at Manifesto Growth Architects, delivering growth strategies for Wagamama, Asda, TSB and News UK. Hollie spent 5 years at Dunnhumby working with Tesco and suppliers including Pepsico & Mondelez. Prior to this she worked in Investment Banking for HSBC Global Banking and Markets.