Drew Smith

Drew Smith is a technology entrepreneur with exceptional insights into retail data, e-commerce performance and innovation. Drew’s concern for the future of online retailers and brands is disrupting the traditional retail e-commerce model and exposing uncomfortable truths to business leaders.

Prior to co-founding Upp. with established trailblazer Ben White, Drew’s career really took flight at Volo Commerce where he began as an e-commerce consultant in 2014. Drew’s analytical mindset and first principle thinking accelerated his career - with fast advancement to Director of Product Strategy by 2017, before pitching the idea of Upp. to Ben in 2019.

Upp.ai is the world's first AI Product-Data Platform for Precision-Driven Paid Media Management. Upp.ai’s unique technology scales channels like Google and Bing Shopping for growth and improves eCommerce performance, whilst reducing the total cost of operations for retailers. And clients are already enjoying a distinct competitive advantage from Upp.ai’s automation and insights.

Upp currently facilitates £625m in online retail sales and manages £103m of Google Shopping advertising spend. On average, retailers – including Charles Tyrwhitt, Nordgreen and ROMANsee a revenue increase of 27% within the first 90 days and an astonishing 54% within 12 months.

In a short time, Drew has established himself as an innovator and expert in his field, taking an idea from inception to success with the backing of one of the most established technology entrepreneurs in the market. He holds a Bachelor of Arts degree from the University of Westminster, an MSc in Computer Science from the University of York and lives in London.

Drew is one to watch. Not only for his exceptional retail data insights, but because of his desire to make a difference, backed by his ability to devise pioneering solutions for the evolution of the e-Commerce space.