Desi Reuben-Sealey | eTail Connect Autumn

Desi Reuben-Sealey

Desi Reuben-Sealey

Senior UX Manager Victorinox

Day 2 | 1st October

1:40 PM CASE STUDY: How to revamp your website UX to deliver faster, smarter and more seamless shopping journeys

  • How can UX leaders reframe the e-commerce interface to reduce cognitive load, improve conversion, and create high-performing, intuitive flows for modern shoppers?
  • How can AI tools—such as generative image creation, dynamic layout testing, and personalised content delivery—be integrated into the UX function to accelerate iteration and improve relevance?
  • How can UX, product, creative, and content teams collaborate more effectively to create design systems and component libraries that scale across markets and campaigns?
  • How can real-time behavioural insight, A/B testing, and micro-feedback loops be used to refine the onsite experience and build continuous optimisation into the UX roadmap?

Check out the incredible speaker line-up to see who will be joining Desi.

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