eTail Connect Autumn 2020

09 - 10 September, 2020

Sopwell House Hotel & Spa, St Albans, UK

Dave Robinson, Head of Loyalty & Personalisation at Boots
Boots Logo

Dave Robinson


Head of Loyalty & Personalisation
Boots

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Agenda Day 1 - 9th September 2020

Wednesday, September 9th, 2020


2:20 PM Case Study Interactive - How to Use Data More Effectively to Gain Greater Visibility of Your Customers and Personalise the Offering: The Boots and Public Health England Partnership

  • How to get more insight into how your customers behave, their aspirations and what is important to them
  • Finding new data to help you better understand your customer from sources outside of your own ecosystem
  • How to use partnerships with other organisations to build data on customer habits and priorities
  • How to use this customer data to do more value creating activity and offer your customers something they wouldn’t normally receive 


How does it work? 20 minute case study followed by interactive tables for 20 min based on the question: ‘What typs of partnerhsips could you do with external organisations to access more data on your customers?'