eTail Connect Autumn 2025

September 30 - October 01, 2025

Farnborough, UK

Darren Moorghen

Lead Business Analyst for Retail ao.com

Darren is a Lead Business Analyst working and supporting a team of business analysts focusing on group projects and initiatives for AO.  Darren has a passion for bringing people together and creating an environment for collaboration. A key part in achieving this is building effective communities of practise. Over the past 5 years he has been involved in a range of projects with varying complexity which has seen AO grow from a single category retailer to a multi-category, multi-site business.   


Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda