Ben Penrose

Retail Partnerships Director STRIQE

Day 1 | 30th September

3:20 PM OXFORD STYLE DEBATE: Personalisation has gone too far - We are now personalising to such a granular detail that we are missing revenue opportunities

Agree or disagree?

Agree: Meriel Neighbour, Former Global Transformation Director, Boots

Disagree: Ben Penrose, Founder, Striqe

Moderator: Trish Lynch

4:10 PM FIRESIDE CHAT: How can retail media help you monetise first-party data and maximise advertising value in a Post-Cookie World?

How can you take advantage of your first party data by monetising this through an effective retail media strategy?
How can you pull together fragmented data sources to support your retail media network and allow advertisers to create effective campaigns?
How can the rise of retail media impact the relationships between FMCG’s and retailers?

Day 2 | 1st October

9:30 AM PANEL INTERACTIVE: How to break down data silos to deliver smarter, more connected experiences for your customers

How can integrating marketing, service and trading data be used to improve experience orchestration across channels?
How can customer insights be used to align eCommerce and CX teams around shared KPIs?
How can breaking silos between online and offline data be used to create a single view of the customer?
How can cross-functional collaboration be used to activate data that already exists but goes unused?

Following the panel, you can join a small group of your peers to address a data question put to you by the speakers. A great opportunity to collaborate and share ideas.

Check out the incredible speaker line-up to see who will be joining Ben.