Andrew Smith

Prof Dr Andrew Smith (BSc MSc PhD) is currently the Director of the N/LAB (behavioural analytics research centre) at Nottingham University Business School, UK where he is Professor of Consumer Behaviour. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous peer-reviewed papers on consumer behaviour and analytics in a range of social and behavioural science journals. He is the author of the textbook Consumer Behaviour and Analytics (published by Routledge in 2019). He has worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, UKRI, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK among others. These projects have involved various multinationals and NGOs (including Walgreens Boots Alliance, World Bank Group, Dairy Farm/7-11, Tesco, IPSOS. Office of National Statistics and Experian among others).