Andrea Picchi

Head of User Experience River Island

Andrea Picchi is a designer with a background in cognitive psychology and computer science that continued his education in human-computer interaction at Stanford and design thinking and business at MIT.

With 20+ years of experience in UX-UI, product and service design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of products and services used by millions of users.

He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair, British Airways, and currently River Island.