Adrian Baker

Adrian is a leader in Customer Centricity, Insight & Media for Retailers & Brands building sustainable Revenue growth. His passion is creating data-driven solutions that disrupt retail markets. Through leadership roles at DunnHumby, Carat (dentsu), DoubleClick (Google), and NielsenIQ Adrian has delivered solutions embracing digital media, omnichannel communication, measurement, customer value growth and SaaS technology. Over many years Adrian has been fortunate to lead transformational strategies with Retailers & FMCGs in the UK, Europe and beyond, including Tesco, Sainsbury's, ASDA, Co-op, Groupe Casino, Very Group, JLP, Nestle, P&G and others. Adrian is excited to be bringing all his experience to drive the next phase of growth in Retail Media at Inmar Intelligence.