Adam Smith | eTail Connect Autumn

Adam Smith

Head of Retail Media Iceland

Day 1 | 30th September

4:10 PM PANEL DISCUSSION: How can retail media help you monetise first-party data and maximise advertising value in a Post-Cookie World

  • How can you take advantage of your first party data by monetising this through an effective retail media strategy? 
  • How can you pull together fragmented data sources to support your retail media network and allow advertisers to create effective campaigns? 
  • How can the rise of retail media impact the relationships between FMCG’s and retailers? 

Check out the incredible speaker line-up to see who will be joining Adam.

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