The session explored Upp.ai's latest research on how AI is transforming retail paid media - from adoption challenges to shifting measures of success.
Key takeaways:
AI adoption in retail: Many organisations face hurdles in integrating AI effectively into their paid media strategies.
Evolving success metrics: Traditional performance measures are being replaced by more dynamic, data-driven approaches.
Expert insights: Drew and Nuno joined to unpack the practical side of data integration and the real-world challenges of adopting AI technologies.
Organisational transformation: Businesses must rethink structures and processes to thrive in an AI-powered environment.
The human factor: The discussion underscored the evolving role of people - emphasising the need for continuous upskilling and strategic collaboration with intelligent systems.