How are you evolving your customer loyalty strategy in today’s digital era?

In our latest webinar, experts from eTail, Victorinox, and SheerID shared powerful insights on what it really takes to build loyalty that lasts. Here are some key highlights:

✨ Loyalty is shifting — today’s customers expect personalized, meaningful experiences, not just discounts.

🧩 UX design + smart data integration are essential to create seamless and intuitive loyalty journeys.

👥 Generational expectations differ, and understanding those nuances helps brands create programs that truly resonate.

🤝 Trust is the foundation — consistent communication and balanced personalization are critical for long-term engagement.

🚀 Staying relevant requires cross-functional teamwork and better use of data to deliver value for both customers and the business.

Summary of key questions covered:

• 00:04:15 How do you prevent loyalty programs from becoming just a discount?
• 00:21:15 What do you see as the key drivers of a successful loyalty strategy?
• 00:34:29 Are satisfaction, engagement, and convenience the main levers?
  

Modern loyalty strategies must be holistic, human-centric, and built for the future.

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