Nicola Fox

Head of CRM Missguided

Nicola Fox is a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working within the retail sector. Nicola has a proven track record of business enhancement through the leadership of digital and customer relationship campaigns and store marketing. She has improved Black Friday marketing and trade promotion, which drove YOY traffic increase of 47% and YOY revenue increase of 125%. This was best performing day and week of the year in terms of sales, orders, conversion and traffic for e-commerce. In addition, Nicola’s work delivered YOY traffic growth of 11% and revenue increase of 14% through above and below the line Christmas and Boxing Day promotion launch.