09 - 10 September, 2020
Sopwell House Hotel & Spa, St Albans, UK
Agenda Day 1 - 9th September 2020
Wednesday, September 9th, 2020
9:20 AM Panel Discussion & Polling: What Are the Best Ways to Use Personalisation to Better Understand Your Customer So They Shop More With You?
- What are the best ways to use personalisation to retarget customers based on their propensity to buy?
- How can you use AI and machine learning to better understand your customer and personalise offerings?
- How to develop capability that allows for mass personalisation at scale?
- How can you automate personalisation to let you genuinely scale up?
- What teams do you need to develop internally to create personalised content and value for each customer?
- How to think about the customer across the whole business, not just one brand, to drive more sales and enhance customer experience