eTail Connect Autumn 2025

September 2025

Mike Parfitt

Director of Account Management EMEA Quantum Metric

Mike Parfitt: Mike has 15 years experience driving success in digital for some of the world's biggest brands. Since his formative years in Media at London Agency giant Carat, Mike cultivated a top reputation overseeing the development of brands such as adidas, Diageo, and Kelloggs winning numerous industry awards for his clients during this time. Having made the jump into pure-play digital, Mike spent a number of years building a reputation as a captain of industry as Group Account Director at Optimise Media, Leaders in Performance Marketing for Financial Services. Before joining the team at QM Mike held a leadership role at SessionCam (recently acquired by Glassbox) managing an Enterprise Account portfolio across EMEA and in the US.

Check out the incredible speaker line-up to see who will be joining Michael.

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