Meriel Neigbour

Global Transformation Director Boots

Day 1 | 30th September

3:20 PM OXFORD STYLE DEBATE: Personalisation has gone too far - We are now personalising to such a granular detail that we are missing revenue opportunities

Agree or disagree?

Agree: Meriel Neighbour, Global Transformation Director, Boots

Disagree: Ben Penrose, Founder, Striqe

Moderator: TBC

Day 2 | 1st October

9:00 AM PANEL DISCUSSION: How can you create a value driven loyalty programme to incentivise data sharing, track behaviour and personalise interactions?

How can you transform your loyalty programme from what might be perceived as a stale points driven system to reigniting customer interest?
What methods and incentives can help you collect zero- and first-party data to improve personalisation?
How can you incentivise customers to take advantage of your loyalty programme?
How could a subscription model create a sense of exclusivity which attracts more membership to your loyalty programme?

Check out the incredible speaker line-up to see who will be joining Meriel.

Download The Latest Agenda