eTail Connect Autumn 2025

September 2025

Laura Ross

Head of Customer Transformation Holland and Barrett

Laura has extensive experience in Transformation, Strategy, Programmes, Operations Developments and Project leadership. Following roles at O2, Vodafone and Capita/Serco, Laura has brought her experience into the retail sector; first as Head of Multi-Channel and now as Holland & Barrett’s first Head of Customer Transformation. Laura loves creating a buzz with the teams and leaders she works with and thrives on challenging the status quo. Generating both a culture of excitement as well as inquisitiveness, she loves teasing out the hidden details to make the best results for organisation and customer, a reality.

Check out the incredible speaker line-up to see who will be joining Laura.

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