eTail Connect Autumn 2025

September 2025

Hollie McLellan

Director of Customer Marketing Boots

Hollie is the Director of Customer Marketing at Boots. In her role she leads the Advantage Card Programme, Customer Engagement, Customer Data and Marketing Technology. Prior to Boots, Hollie was a member of the Management team at Manifesto Growth Architects, delivering growth strategies for Wagamama, Asda, TSB and News UK. Hollie spent 5 years at Dunnhumby working with Tesco and suppliers including Pepsico & Mondelez. Prior to this she worked in Investment Banking for HSBC Global Banking and Markets.

Check out the incredible speaker line-up to see who will be joining Hollie.

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