Duncan Rutherford | eTail Connect Autumn

Duncan Rutherford

Head of eCommerce EE

Day 2 | 1st October

10:25 AM CASE STUDY: How to break down data silos to deliver smarter, more connected experiences for your customers

  • How can integrating marketing, service and trading data be used to improve experience orchestration across channels? 
  • How can customer insights be used to align eCommerce and CX teams around shared KPIs? 
  • How can breaking silos between online and offline data be used to create a single view of the customer? 
  • How can cross-functional collaboration be used to activate data that already exists but goes unused? 


Check out the incredible speaker line-up to see who will be joining Duncan.

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